In brief

14 May, 2010

l Chalié Richards has appointed Ron Young to the newly created role of sales director. The move is part of a group restructure which will see Young take responsibility for sales across both Chalié Richards and H&A.

Church Mouse Falanghina, the first in a series of Puglia wines from Guy Anderson Wines has arrived in selected?Asda stores (rrp £6.98), promising “tremendous value thanks to its no-frills packaging”.

Penfolds has launched a wine app named Rewards of Patience, containing a condensed version of its book of the same name. The app gives an overview of Penfolds’ vintages, with detailed tasting notes and best drinking windows.

Anivin de France, the organisation responsible for promoting the new Vin de France category, is launching?a consumer-facing UK website, vindefrance.org.

The Argento Wine Company will introduce its new winemaker, Sebastián San Martín, at the LIWF.

Martín joins from Bodega Jacques & François Lurton in Argentina’s Valle de Uco. He will?be on hand to introduce a new sparkling brut in the Argento range and give a preview of the 2010 vintage.

Berry Bros & Rudd has teamed up with the Financial Times to offer readers access to its fine wines as well as holidays and events. The FT & BBR Fine Wine Plan aims to “take the mystery out of laying down wines”.

Tagus Creek has raised £50,000 for the Royal British Legion’s Poppy Appeal after a three-year promotion celebrating the historic allegiance between the UK and Portugal. Money was donated from every bottle sold and a special Remembrance Day promotional event was supported by Morrisons and Waitrose in November.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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