Gaymers offers free gig tickets?

14 May, 2010

Gaymers is investing £1 million in a two-for-one gig ticket promotion aiming to extend its reach to music fans.

The cider producer said the initiative will encourage trial and drive footfall, repeat purchase and category growth.

The promotion will be available on a range of Gaymers packs. Each will contain a code consumers can enter at gaymerstickets.co.uk, where they will be given a choice of gigs and the chance to buy two tickets for the price of one, courtesy of Gaymers Managing director Peter Spencer said: “Gaymers’ new on-pack activity is a groundbreaking promotion which will provide a truly exciting offer for consumers. We expect to offer over 3 million people the opportunity to attend a live music event this year through this promotion.”?The gig ticket promotion is part of Gaymers’ £5 million music marketing campaign for 2010.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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