Kay returns to fold for John Smith’s

14 May, 2010

Comedian Peter Kay has reprised his role as John Smith’s ad star for the first time in five years.

As reported in OLN last month, Kay, star of the ad campaign from 2002 to 2005, is featuring in the new ads, which will air nationally for six weeks.

Gareth Turner, senior brand manager at Heineken UK, brand owner of John Smith’s, said: “We reckon Peter’s return has come just at the right time. Four weeks of political campaigning is bound to have taken its toll on the public – they’re in need of some no nonsense and a decent dose of light relief.”




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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