Kay returns to fold for John Smith’s

14 May, 2010

Comedian Peter Kay has reprised his role as John Smith’s ad star for the first time in five years.

As reported in OLN last month, Kay, star of the ad campaign from 2002 to 2005, is featuring in the new ads, which will air nationally for six weeks.

Gareth Turner, senior brand manager at Heineken UK, brand owner of John Smith’s, said: “We reckon Peter’s return has come just at the right time. Four weeks of political campaigning is bound to have taken its toll on the public – they’re in need of some no nonsense and a decent dose of light relief.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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