Caribbean Twist backs BBQ Week

14 May, 2010

Pre-mixed brand Caribbean Twist is the official cocktail sponsor of the 14th Gastro Alfresco campaign and National BBQ Week.

Brand owner Halewood International will be investing heavily in the brand this summer with a burst of press and in-store advertising.

Caribbean Twist will also benefit from sampling to 150,000 consumers during a 15-week national roadshow, which runs until September.

Halewood predicts the brand will directly reach 1.25 million consumers through targeted leaflet distribution, as well as benefiting from major media support which will be seen by around 20 million consumers.

Brand manager Hannah Blackburn said: “The focus for Caribbean Twist is to grow distribution and awareness of the brand. The affiliation with the Gastro Alfresco campaign and National BBQ Week allows us to reach both the consumer and the off-trade successfully.”




Bookmark this


Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter