Courvoisier packs a seasonal punch

14 May, 2010

Maxxium UK is hoping to raise the profile of Cognac as a mixable spirit with the launch of the Courvoisier Summer of Punch campaign.

The push will see the brand supporting a series of events across the UK where an estimated 12,000 target consumers will be able to sample Courvoisier punches.

The campaign will be supported by media partnerships with the Evening Standard and lifestyle magazine Square Meal until August.

Punch ladles and recipe booklets will be given away with 15,000 bottles of Courvoisier VS and Exclusif in Sainsbury’s stores across the country.

Courvoisier is also partnering with former Blur member Alex James who will serve Courvoisier punches in his home.

Marketing manager for Courvoisier, Janice McIntosh, said: “The campaign will ensure the UK’s number one Cognac is at the forefront of the punch trend.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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