Courvoisier packs a seasonal punch

14 May, 2010

Maxxium UK is hoping to raise the profile of Cognac as a mixable spirit with the launch of the Courvoisier Summer of Punch campaign.

The push will see the brand supporting a series of events across the UK where an estimated 12,000 target consumers will be able to sample Courvoisier punches.

The campaign will be supported by media partnerships with the Evening Standard and lifestyle magazine Square Meal until August.

Punch ladles and recipe booklets will be given away with 15,000 bottles of Courvoisier VS and Exclusif in Sainsbury’s stores across the country.

Courvoisier is also partnering with former Blur member Alex James who will serve Courvoisier punches in his home.

Marketing manager for Courvoisier, Janice McIntosh, said: “The campaign will ensure the UK’s number one Cognac is at the forefront of the punch trend.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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