Beefeater launches Summer Edition gin

14 May, 2010

Beefeater is rolling out a limited edition version of its London dry gin which will only be available during the summer months.

Created by Beefeater’s master distiller Desmond Payne, the new blend is designed to be lighter in style than the original and contains a selection of floral botanicals including elderflower, hibiscus and blackcurrant.

It will be presented in a bottle decorated with brightly coloured images of the new botanicals.

Payne said: “I wanted to create a gin that would be suited to lighter summer drinks and take advantage of those rarer botanicals that are less readily available.”?Beefeater London Dry Summer Edition will be available from this month for a limited period, with an rrp of £17.99.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter