Royals gets the on-pack flags out

14 May, 2010

British American Tobacco has unveiled a new limited edition pack for Royals.

The packs, available until mid-August, are wrapped in flags.

The temporary design will appear on all six SKUs as well as multipacks.

BAT will also introduce the slogan “loud and proud”.

Brand manager Henry Lewis said: “The finest Virginia cigarette retains the same blend consumers have come to recognise, only repackaged in a more distinctive design.”




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