Black Tower top-tier range gets makeover
Published:  19 March, 2010

Black Tower has rebranded and extended its top-tier Classic range.

The new design is described as the “most dramatic” in the brand’s history and is the culmination of a two-year consumer research project by producer Reh Kendermann.

The company’s flagship Rivaner bottle is now 50% black glass with 50% clear glass, while the Pinot Grigio, rosé and Dornfelder/Pinot Noir are bottled in clear glass.

The new design retains the old bottle shape but adds a new label and logo, and has smooth glass and tall screwcap to create “a modern look and feel”, the company said.

The Special Release wines have been launched under the Classic range, and include a single varietal Riesling, Chardonnay and Pinot Noir, with other varieties planned.

Reh Kendermann managing director Nik Schritz said the revitalised brand was set to capture new consumers internationally.

“The word unique is often overused and inaccurate, but Black Tower’s new pack design is exceptional,” he said.

“It combines the iconic black bottle with the ultimate, stand-out dramatic bottle design. Black Tower is now a multi-dimensional brand with its Classic range and new Special Release premium edition.”?Black Tower Special Release wines have an rrp of £7.99.




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