La Riojana launches Fair & Square

19 March, 2010

Argentinian brand La Riojana is to launch Fair & Square, a new Fairtrade range in lightweight, 100% recyclable packaging.

Fair & Square comes in red and white, and is packaged in compact 1-litre Tetra Prisma containers which are “non-breakable”, from renewable sources and with 90% less packaging than glass bottles, say La Riojana.

Fair & Square Red is a blend of red grapes which has spent three months in oak. Fair & Square White is made from Argentina’s flagship white grape variety Torrontés. Both wines have an rrp of £6.49.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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