Indies can win big with Lindemans

19 March, 2010

Lindemans is offering independents the chance to “win a van” for the second year running.

Independent retailers purchasing cases of Lindemans Bins, Lindemans South Africa or Lindemans Chile from cash and carries, can enter into the draw to win a new Renault Kangoo van as well as instant cash prizes ranging from £10-£50. The closing date is May 9.

“We are committed to creating value-added promotions that will reward retailers and help drive sales and footfall,” said Neil Barker, Foster’s commercial director for the UK and Ireland.

“We have tailor-made this promotion to the exclusive benefit of the independent trade and we would urge them to stock up with Lindemans and take advantage of the unique sales boost that this promotion is guaranteed to deliver.”?




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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