Indies can win big with Lindemans

19 March, 2010

Lindemans is offering independents the chance to “win a van” for the second year running.

Independent retailers purchasing cases of Lindemans Bins, Lindemans South Africa or Lindemans Chile from cash and carries, can enter into the draw to win a new Renault Kangoo van as well as instant cash prizes ranging from £10-£50. The closing date is May 9.

“We are committed to creating value-added promotions that will reward retailers and help drive sales and footfall,” said Neil Barker, Foster’s commercial director for the UK and Ireland.

“We have tailor-made this promotion to the exclusive benefit of the independent trade and we would urge them to stock up with Lindemans and take advantage of the unique sales boost that this promotion is guaranteed to deliver.”?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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