Griffith Park and Vincenzi join forces

19 March, 2010

Griffith Park has teamed up with bestselling novelist Penny Vincenzi in a six-figure advertising campaign.

The promotion will see the Australian sparkling wine appear on London buses, billboards, Amazon newsletters and book stickers in a cross promotion with Vincenzi’s new novel, The Best of Times.

The book stickers encourage shoppers to “treat themselves” with a glass of Griffith Park Sparkling Rosé and to enter a competition to win a case of sparkling wine.

“Griffith Park is a perfect match for Penny Vincenzi’s books – it’s all about treating yourself to a bit of luxury without breaking the bank,” said Islay Kennedy, owner of Vickery Wines which produces Griffith Park.?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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