Gaymer taps into fruit

19 March, 2010

Gaymer is hoping to tap into the “huge growth potential of the fruit cider category” with its latest launch.

Gaymers Pear Cider with Berry Fruits is made with the juice of strawberries, blackberries and blackcurrants and will be available this month.

Peter Spencer, managing director, said: “We think fruit could be one of the biggest areas for growth in 2010.

“Our research shows Gaymers’ consumers are more likely than most to buy fruit ciders.” Meanwhile, Kopparberg is planning on launching Strawberry & Lime pear cider in the summer.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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