Gaymer taps into fruit

19 March, 2010

Gaymer is hoping to tap into the “huge growth potential of the fruit cider category” with its latest launch.

Gaymers Pear Cider with Berry Fruits is made with the juice of strawberries, blackberries and blackcurrants and will be available this month.

Peter Spencer, managing director, said: “We think fruit could be one of the biggest areas for growth in 2010.

“Our research shows Gaymers’ consumers are more likely than most to buy fruit ciders.” Meanwhile, Kopparberg is planning on launching Strawberry & Lime pear cider in the summer.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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