Bombardier updates canned offering

19 March, 2010

Wells Bombardier has relaunched its can to bring it into line with the rest of the range.

Bedford brewer Wells and Young’s is hoping the ale’s “high-impact can” will give superior shelf stand-out and premium positioning in the run-up to St George’s Day on April 23.

In a new move, the word “bitter” has been changed to “beer” to help with consumer understanding of the category.

Chris Lewis, marketing director, said: “We have conducted research which shows drinkers get confused by the different terminology for beer and we want to make it easier for existing and new drinkers.

“The striking new can stands proud on the shelf because of the Bombardier shield and a much more prominent Drink of England logo.”?




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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