Anniversary sees Claymore redesign

19 March, 2010

Whyte & Mackay has redesigned its Claymore blended Scotch whisky to celebrate the brand’s 120th anniversary.

The new bottle design is cleaner, sharper and has greater shelf standout, according to the distiller.

The original logo, distillery and Claymore crossed-sword image remain on the label.

John Bradbury, off-trade sales director, said: “Claymore has some great heritage dating back to 1890. It’s an already well-liked blend and currently has a stronger rate of sale than some of the mainstream branded blends on the marketplace.

“The new design, coupled with its already strong distribution means that the brand is well positioned for further growth.”?A new 1.5-litre bottle will also be rolled out in the off-trade next month.




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