In brief

19 March, 2010

l Bushmills is using Facebook to run a competition for consumers to win hands-on experience working alongside master distiller Colum Egan. The winner of the Make it at Bushmills initiative will get £5,000 spending money and an all-expenses-paid, 30-day trip to Ireland, living in luxury penthouse accommodation. To enter, visit

J Wray & Nephew has appointed Lynsey Savage as junior brand manager for its Koko Kanu coconut rum. Savage previously worked for Drambuie before joining J Wray & Nephew as a marketing assistant.

Jameson has teamed up with Empire magazine to launch the Done in 60 Seconds competition, which invites budding film makers to recreate animated one-minute versions of classic films. It is also sponsoring the Jameson Empire Awards for a second year.

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What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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Is blended Scotch overshadowed by single malt in retailers?

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