United Biscuits sets out to bag World Cup football fans

19 March, 2010

United Biscuits is preparing for the World Cup with two football-themed on-pack promotions.

McCoy’s will feature a competition in April called Are You a Real Fan?, designed to engage its target audience of young males. Consumers can enter via text or online at mccoys.co.uk for a chance to win one of 10 all-expenses-paid global football trips, including to World Cup host nation South Africa.

Football survival kits containing an inflatable chair, snack bowl, beer cooler and money-off next purchase of McCoy’s can also be won every 90 minutes.

McCoy’s will introduce two football-themed, limited-edition flavours – Chicken Winger and Sausage Striker –

in 50g packs (rrp 55p).

From May an on-pack promotion for KP Nuts will offer footie fans the chance to vote for their best football moment of all time and win prizes including mini-footballs and replica shirts, as well as a holiday to a “top football destination”.

Commercial manager Nick Stuart said: “The last World Cup alone generated an increase of 34% in savoury snack sales, as groups of people gathered together to watch the tournament.”

Bookmark this

Site Search


Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know