Häagen-Dazs backs its choc portfolio
Published:  19 March, 2010

Häagen-Dazs has launched Chocolate, Pralines & Caramel to bolster its portfolio and cash in on the biggest flavour segment in the luxury ice?cream category.

A £1 million campaign will support Häagen-Dazs’ chocolate portfolio in 2010. This includes Belgium Chocolate and Choc Choc Chip, which has an improved recipe.

“We started luxury ice cream, and are determined to continue to be the category champions,” said Andy Foweather, sales director of General Mills UK.

“Chocolate is the biggest flavour segment within luxury ice cream – up 19.5% year-on-year – and is driving overall category growth.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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