Caffeine-free iShot?joins energy line-up

19 March, 2010

All Day Energy has introduced a new sugar and sodium-free energy drink, with a caffeine-free option.

Called iShot, it promises prolonged energising effects, minus the crash that’s associated with high-sugar drinks, thanks to its combination of B vitamins, amino acids, antioxidants and herbs.

“Good nutrition, rest and regular exercise are the best ways to stay alert, but sometimes we need that added boost,” said Kursat Uysal, managing director of All Day Energy.

“Our energy shots draw on the invigorating properties of herbs such as green tea, Siberian ginseng and guarana, to help increase your energy levels and focus naturally.”?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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