Doritos will makes someone a star

19 March, 2010

A new Doritos initiative is asking amateur filmmakers to make their own Doritos ad, with the winner picking up £200,000 and “30 seconds of fame”.

The winner of the on-pack promotion, entitled King of Ads, will air on national TV throughout June and July, with the shortlisted ads featuring on Channel 4 shows in June.

The campaign will be supported by the introduction of new Watch it, Love it, Share it packs in May. All Doritos products will carry the promotion.




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Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

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