Doritos will makes someone a star

19 March, 2010

A new Doritos initiative is asking amateur filmmakers to make their own Doritos ad, with the winner picking up £200,000 and “30 seconds of fame”.

The winner of the on-pack promotion, entitled King of Ads, will air on national TV throughout June and July, with the shortlisted ads featuring on Channel 4 shows in June.

The campaign will be supported by the introduction of new Watch it, Love it, Share it packs in May. All Doritos products will carry the promotion.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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