Doritos will makes someone a star

19 March, 2010

A new Doritos initiative is asking amateur filmmakers to make their own Doritos ad, with the winner picking up £200,000 and “30 seconds of fame”.

The winner of the on-pack promotion, entitled King of Ads, will air on national TV throughout June and July, with the shortlisted ads featuring on Channel 4 shows in June.

The campaign will be supported by the introduction of new Watch it, Love it, Share it packs in May. All Doritos products will carry the promotion.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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