In brief

19 March, 2010

l Coca-Cola Enterprises has relaunched Ocean Spray as part of a £7 million marketing spend. CCE intends to broaden the brand’s appeal with a new tall, slim, easy-pour 1-litre pack and a new variant, Blueberry, to meet consumer demand for “super-fruit” products. Blueberry light will also be available.

McVitie’s Penguin is returning to TV screens after a seven-year absence as part of a £1.5 million campaign to promote the brand’s partnership with international conservation organisation WWF. The ad will promote an on-pack competition offering consumers the chance to win one of 30 WWF penguin adoption packs every day.

McVitie’s Jaffa Cakes cake bars are now available in a limited-edition lemon flavour. The cake bars are made from “bittersweet, dark crackly chocolate, light sponge and a zingy lemon centre”, rrp £1.49.

A celebrity-led Walkers crisps campaign is aiming to persuade consumers that its crisps improve any sandwich. Marco Pierre White and Frank Lampard are among those “turning the ordinary into the extraordinary” by making surprise appearances in Sandwich in Kent.

Fox’s has revamped two of its bestsellers: Caramel Shortcake – formerly Millionaire’s Shortcake – and Shortcake Rounds. Both will be repackaged and have a Fox’s tag stamped into the top of each biscuit. Caramel Shortcake will also switch from a traditional rectangle biscuit to a circular shape.

Trident chewing gum is launching an on-pack promotion, giving consumers the chance to win tickets to a host of worldwide festivals. The Perpetual Festival promotion will be launched in April alongside newly designed packaging, which aims to unify the Trident range.




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The shops that stand out from the madding crowd

The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.

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