Chalié Richards?takes on Serres

05 March, 2010

Chalié Richards has won the agency for Rioja house Carlos Serres, established in 1896.

The winery’s portfolio includes Serres, a range of young fruity wines; Carlos Serres, a range of crianza, reserva and gran reserva wines, and Onomástica, two limited-?production wines made from hand-picked grapes.

The wines are targeted at the independent off-trade and the on-trade.

Chalié Richards managing director Bob Rishworth said: “It is rather fitting that the oldest wine merchant in?the UK should be working with one of the oldest Rioja houses.”??Chalié has also secured a number of listings with northern off-licence chain Rhythm & Booze, including for Sir Cliff Richard’s Vida Nova and Onda Nova wines.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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