Chalié Richards?takes on Serres

05 March, 2010

Chalié Richards has won the agency for Rioja house Carlos Serres, established in 1896.

The winery’s portfolio includes Serres, a range of young fruity wines; Carlos Serres, a range of crianza, reserva and gran reserva wines, and Onomástica, two limited-?production wines made from hand-picked grapes.

The wines are targeted at the independent off-trade and the on-trade.

Chalié Richards managing director Bob Rishworth said: “It is rather fitting that the oldest wine merchant in?the UK should be working with one of the oldest Rioja houses.”??Chalié has also secured a number of listings with northern off-licence chain Rhythm & Booze, including for Sir Cliff Richard’s Vida Nova and Onda Nova wines.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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