Blossom Hill introduces Pinot Grigio?
Published:  05 March, 2010

Blossom Hill, the UK’s top-selling wine brand, is being extended with the launch of a Californian Pinot Grigio.

The wine has been created to capitalise on the variety’s growing popularity and will sell for around £5.99.

Blossom Hill will support its swelling varietal range with a TV advertising campaign, scheduled to hit screens next month. The advertising push is a follow-up to its Welcome to Blossom Hill campaign, which aired last summer.

Liz Ashdown, marketing manager for Blossom Hill, said: “The UK consumer’s love affair with Pinot Grigio has seen a surge in sales over the past 12 months, but it has yet to be seriously developed under the banner of a brand.

“We feel this is a variety with which our consumer has a very real affinity, hence our significant investment.”?The new wine has secured listings in leading multiples including Asda and Sainsbury’s.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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