Blackthorn’s £2m poster campaign

05 March, 2010

Gaymer is spending £2 million on a multi?media marketing campaign for Blackthorn.

It shows images of things that make people feel uncomfortable, such as socks being worn with sandals, with the word “Thorned” across them. The advertising will appear on London Underground sites from March 29 as well as on sports and entertainment websites.

Meanwhile Gaymer has urged off-licences to chill ciders. New research showed 74% of cider drinkers buy for consumption within four hours, so advertising the cider offering and keeping it chilled is “key for retailers to unlock sales”.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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