Blackthorn’s £2m poster campaign

05 March, 2010

Gaymer is spending £2 million on a multi?media marketing campaign for Blackthorn.

It shows images of things that make people feel uncomfortable, such as socks being worn with sandals, with the word “Thorned” across them. The advertising will appear on London Underground sites from March 29 as well as on sports and entertainment websites.

Meanwhile Gaymer has urged off-licences to chill ciders. New research showed 74% of cider drinkers buy for consumption within four hours, so advertising the cider offering and keeping it chilled is “key for retailers to unlock sales”.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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