Sun Lik lager finds strength in redesign

05 March, 2010

Shepherd Neame has changed the bottle colour for its Sun Lik lager from green to brown.

The change coincides with the introduction of a new look 24-bottle case featuring a golden dragon on a background of red, white and black.

Sun Lik – the Hong Kong version of the San Miguel brand that originated in the Philippines – also has a new website with a dim sum guide, a Chinese phrase? book and information on the Sun Lik powerboat racing teams.

Brand manager Oliver Scott said: “The brown glass means the gold label appears stronger, achieving much greater impact and standing out more from the supermarket shelf.

“In a sense, we are going back to our roots as the brown bottle mirrors the original San Miguel stein bottle used in Hong Kong.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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