Greene King’s Abbot Ale

05 March, 2010

has launched an online game in which consumers are invited to submit a joke to make actor Brian Blessed laugh. The game is an extension of the Classic Tales From a Classic Ale campaign on TV channel Dave. The best gags will be added to an online joke book.

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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