Greene King’s Abbot Ale

05 March, 2010

has launched an online game in which consumers are invited to submit a joke to make actor Brian Blessed laugh. The game is an extension of the Classic Tales From a Classic Ale campaign on TV channel Dave. The best gags will be added to an online joke book.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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