Halewood signals importance of spirits with new brands

05 March, 2010

Halewood International is rolling out four new brands in a bid to capture a bigger slice of the spirits market.

Don Cruzado tequila, Di Cassini sambuca, Ponticelli and Peach Amore are the latest additions to the company’s portfolio.

Don Cruzado, described as “a full-bodied Mexican tequila made with the hearts from ripe agaves”, will be available immediately. Italian sambuca Di Cassini is due to be launched at the end of March along with a 22% abv sambuca-style drink called Ponticelli.

“With a lower abv than traditional sambuca, Ponticelli will offer consumers a lighter alternative to authentic sambucas, and will be available at a credit-crunching price,” a spokesman said.

Peach-flavoured schnapps-style drink Peach Amore will also be launched in the off-trade and will be positioned as an alternative ingredient for long drinks and summer cocktails.

Nigel Tarn, senior brand manager for beers, cider and spirits, said: “The growth in the spirits market has come at a time when we’re looking to enhance our portfolio. We feel these new drinks will match demand from our off and on-trade customers.”?Last year Halewood added Whitley Neill gin, Lamb’s Spiced rum and Lamb’s white rum to its portfolio.?




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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