In brief

05 March, 2010

l Bibendum has strengthened its digestif portfolio with the signing of four exclusive agencies from Cognac and Armagnac. The new arrivals are Samalens Armagnac, Larressingle Armagnac, Cognac Pierre Ferrand and Landy Cognac and include the oldest vintage-dated Cognac currently available on the commercial market – Pierre Ferrand 1914.

Armagnac’s generic body, the BNIA, is hosting a tasting and masterclass presented by spirits expert Ian Wisniewski in London on April 12 at the Connaught Hotel. To register go to armagnac.fr.

Rémy Martin is rolling out its ultra-premium Louis XIII Rare Cask 43.8 in the UK with a price tag of £11,250.

Anthony Habert, senior brand manager at First Drinks, said: “Trading up is still alive and well for consumers looking to move up from mainstream Cognacs to premium offerings.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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