Skyy sponsors film sequel

05 March, 2010

Skyy vodka has teamed up with Warner Bros Entertainment to become the official vodka and promotional partner for the second Sex & the City film.

The sponsorship deal will be backed by a global marketing campaign that includes print, outdoor and digital ads, social media activity and the launch of a limited-edition bottle, ahead of the film’s release on May 28.

Off-trade promotions will feature signature Skyy vodka cocktails inspired by the film.

Bob Kunze-Concewitz, chief executive of Gruppo Campari, said: “Sex & the City helped to define sophisticated cocktail culture around the world.

That tradition will continue as Skyy teams with Warner Bros to give fans another reason to celebrate friendship, fashion and ‘cocktail couture’.”??




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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