In brief

05 March, 2010

l Coca-Cola Enterprises is rolling out a new 50cl PET bottle for Schweppes Lemonade featuring a metallic label and yellow cap. It will be backed by a “£1 million-plus” media campaign? including “try me free” coupons.

Fentimans has launched botanically brewed Organic Smooth Lemonade and Organic Cool Ginger Beer in 27.5cl glass bottles (rrp £1.39). The lemonade combines organic lemon juice with apple and pear juice, and the ginger beer is described as tasting “less fiery” than? the Fentimans Traditional Ginger Beer.

Husky is offering retailers £483-worth of free ice-cream when they buy a branded display freezer and an upright display cooler for £599.

Aero’s skating-themed TV ad has returned to screens as part of a £2.5 million media campaign. Promotional packs offering 33% extra free will also be available while stocks last.

Hancocks cash & carry has launched a?n energy drink brand for the value-conscious shopper. Emerge comes in a 25cl can with a price-marked rrp of 35p.

Cadbury Dairy Milk Buttons have become Fairtrade certified and will carry the Fairtrade logo on packs from this month.

Harrogate Spa Water will be known as Harrogate Spring Water as part of a brand identity revamp. The packaging redesign emphasises the benefits of spring water while retaining the brand’s British provenance with the addition of a Union Jack symbol.

Cadbury’s The Natural Confectionery Company is back on TV screens with a new ad featuring two “jelly squirms” chatting each other up in a mirror.




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Faith in fakes

One of the most fascinating stories in wine, fit to stand alongside the Judgement of Paris, is that of Rudy Kurniawan, a man who managed to fool friends, auction houses and experts into believing they were drinking some of the world’s most expensive wines.

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