Silk Cut 20s given textured new look

05 March, 2010

JTI has revamp?ed the packaging for Silk Cut.

Packs of Silk Cut Purple, Blue and Silver 20s will be available this month in a limited-edition cellophane wrap, before the clear-wrap packs that fully display the new look go on-shelf in April.

The redesign gives the low-tar brand a more modern look and feel, according to JTI.

Head of communications Jeremy Blackburn added: The new textured design reinforces Silk Cuts premium status in the UK and ensures it will continue to provide retailers with a valuable source of profit.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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