Iced Tango cans carry a jokey message?

05 March, 2010

Tango is launching a limited-edition can which features temperature-sensitive ink to reveal tongue-in-cheek jokes when it’s chilled.

Twenty million cans will be available from this month, and for 12 weeks cash & carries will be offering a 24 for 20-case promotional deal.

The straplines will run across orange, apple and cherry variants and include: “Chilled Tango froze my peel off” and “Chilled Tango made my pips go hard”.

Senior brand manager Adam Goodger said: “Tango’s evolving can design continues to keep the brand fresh and makes sure it stands out.

“While the Tango brand doesn’t take itself too seriously, and the straplines fit in perfectly with its personality, there is a serious message in the redesign about keeping soft drinks at the correct temperature to maximise sales.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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