Brothers aims to revitalise apple cider

05 March, 2010

Brothers Cider is venturing into the apple cider market and hopes to invigorate a sub-sector it believes has taken a back seat to pear and flavoured ciders.

Its Bittersweet Apple brand is 5.5% abv and “high in tannin but low in acidity”, according to the company. It is available in 50cl bottles and 10 x 25cl stubby packs.

Managing director Matthew Showering said he felt it was time “?to take our fast-growing brand and inject some excite-?ment into the apple cider marketplace”.

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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