Co-op wine sales fund Argentine school

25 May, 2010

Sales of Fairtrade Argentine wine in the Co-operative have helped fund a new secondary school in a remote part of Argentina.

The school in La Rioja province has been paid for with money from the social premium from the Fairtrade Labelling Organisation, which retailer matches, generated by sales of the five exclusive-label wines produced for the Co-op by La Riojana, Argentina’s first Fairtrade certified winery.

This month’s school opening comes two years after the Tilimuqui water project, the Co-op’s first joint Fairtrade project with La Riojana, which provided the village of Tilimuqui with a much-needed water facility.

The official opening marks the completion of the first two phases of the project. The first intake in March 2010 was 33 pupils, one third of whom are girls. The school’s capacity is expected to reach 300 pupils.

Vicky Wood, category marketing manager for wine at the Co-op, said: “We are extremely proud to be involved in this life-changing project.

“Our customers have always been strong supporters of Fairtrade and we are so delighted to be able to communicate to them the significant changes they have made in developing countries by purchasing Fairtrade wine.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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