Malibu consumers get creative

26 May, 2010

Malibu’s white bottle has been turned into a blank canvas to encourage consumers to create their own one-off labels.

The Malibu By U activity will see the Malibu palm tree and sunset logo muted into a “metallic shimmer” on the limited edition bottles to provide the base for designs.

Consumers will be able to upload a photo of their creation or create their designs online using a range of virtual art materials at malibu-rum.com/byu.

The best three entries will win a trip to Rio, Vegas or Barbados, the home of Malibu rum.

The launch will be supported by PR activity, ads in universities, on the London Underground and on Facebook and Twitter.

The limited edition bottles are being listed by Tesco, Sainsbury’s, Bargain Booze and Londis.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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