Wines of Turkey in major UK spend
Generic body Wines of Turkey has pledged to invest £500,000 in marketing in the UK next year – its biggest spend to date.
Plans for how the money will be best spent will be discussed next month.
The first Wines of Turkey tasting and conference is planned for November and wine buyers and retailers will be invited.
The body, set up a year ago, has eight members, but hopes to attract a further 12 this year.