Wines of Turkey in major UK spend

28 May, 2010

Generic body Wines of Turkey has pledged to invest £500,000 in marketing in the UK next year – its biggest spend to date.

Plans for how the money will be best spent will be discussed next month.

The first Wines of Turkey tasting and conference is planned for November and wine buyers and retailers will be invited.

The body, set up a year ago, has eight members, but hopes to attract a further 12 this year.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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