Wines of Turkey in major UK spend

28 May, 2010

Generic body Wines of Turkey has pledged to invest £500,000 in marketing in the UK next year – its biggest spend to date.

Plans for how the money will be best spent will be discussed next month.

The first Wines of Turkey tasting and conference is planned for November and wine buyers and retailers will be invited.

The body, set up a year ago, has eight members, but hopes to attract a further 12 this year.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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