WHO targets alcohol and social media

28 May, 2010

A global crackdown on marketing alcohol through social media has been included in a World Health Organisation strategy to tackle alcohol misuse.

The resolution is non-binding but serves as guidance to individual governments, and reflects growing concern among them about the use of social networking sites to target younger drinkers.

A Nottingham operation supplying alcohol through Facebook was recently closed down and its owner successfully prosecuted after selling alcohol without a licence and to minors.

The World Health Organisation’s report on the agreement said that “reducing the impact of marketing, particularly on young people and adolescents, is an important consideration in reducing harmful use of alcohol.”?




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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