28 May, 2010

Itís a fantastic move for the industry but it was needed a long time ago. The trouble with supermarket deals is they focus the issue of binge-drinking on the independents as well, even though weíre not the cause. A lot of binge-drinkers canít afford to go into an off-licence Ė itís the supermarkets where they can get what they want cheaper. It will help us compete with the big stores Ė theyíve become greedy with the number of deals theyíre putting on.Ē?Jeanette Hughes?Jenís Tipples?Southsea, Hampshire??ďThe principle is right, but how you implement it, I canít imagine. A lot of the big players request marketing fees which subsidise the cost anyway, so would you have to include that? Two years ago, Dom Perignon was on sale in one supermarket at £60, which was blatantly below cost, but at the cheaper end itís a difficult equation. Australia has been giving the stuff away lately just to stay on the shelves.Ē?Neil Bingham?Beaconsfield Wine Cellars?Beaconsfield, Buckinghamshire?

ďItís a good move because they certainly cause us some problems. With below-cost deals I would be better off buying my stock from the supermarkets than through normal channels. Weíre all in the same market and we should all be given a chance to compete on a level playing field.Ē?Denise Miles?Selsey Off-licence?Selsey, West Sussex??ďObviously itís a step into the unknown. Itís got to be a good thing if it stops the supermarkets from doing so many stupid promotions Ė thatís got to work for the independents. I certainly canít afford to sell anything below cost. The problem is that I seriously canít see how itís going to work. If itís minimum pricing, whoís going to measure how many units are in drinks and what price should apply? If itís based on cost, whoís going to define what cost is?Ē?Tony Oakes?The Dram?Sheffield

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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Is blended Scotch overshadowed by single malt in retailers?

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