Lower-alcohol wines gaining acceptance
Published:  28 May, 2010

Consumers could come to accept lower-alcohol wines in the same way they have screwcaps, according to Wine Intelligence business development director Brian Howard.

Speaking at a London International Wine Fair seminar in partnership with the Wine & Spirit Trade Association, Howard said: “More consumers are receptive to low-alcohol wines. It’s mirroring the same trend we saw seven or eight years ago, where the metric we were measuring was not abv but closure. Then 80% rejected screwcap, now it’s 20%.”?A new Wine Intelligence survey for the WSTA suggested that 59% of regular wine drinkers would consider buying wines between 9% and 10.5% abv, compared with 54% three years ago.

It also showed that 54% would consider buying wines below 9% abv, against 47% in 2007.

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