Lower-alcohol wines gaining acceptance
Published:  28 May, 2010

Consumers could come to accept lower-alcohol wines in the same way they have screwcaps, according to Wine Intelligence business development director Brian Howard.

Speaking at a London International Wine Fair seminar in partnership with the Wine & Spirit Trade Association, Howard said: “More consumers are receptive to low-alcohol wines. It’s mirroring the same trend we saw seven or eight years ago, where the metric we were measuring was not abv but closure. Then 80% rejected screwcap, now it’s 20%.”?A new Wine Intelligence survey for the WSTA suggested that 59% of regular wine drinkers would consider buying wines between 9% and 10.5% abv, compared with 54% three years ago.

It also showed that 54% would consider buying wines below 9% abv, against 47% in 2007.




Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter