Recession-beating soft drinks to grow
Published:  28 May, 2010

Britvic is promising more product launches in soft drinks as the market returns to growth after the recession.

The company reported an 11% increase in sales of carbonates in Great Britain in the 28 weeks

to April 11, and a 5.5% increase in still soft drinks.

Overall group operating profit was up 27.6% at £40.7 million on sales of £505 million.

Chief executive Paul Moody said: “A strong GB innovation pipeline is currently being launched, which is anticipated to add between 1% and 2% to the top line over a full-year period.”?Recent launches from Britvic – whose core brands are Pepsi, 7Up and Robinsons – include Fruit Shoot My 5, J2O White Blend and Mountain Dew Energy.

Moody added: “We saw sustained market growth in GB, and recent conditions across the wider marker have continued to demonstrate elements of recovery.

“Trading in the early weeks of the second half have been robust.”




Site Search

COMMENT

Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter