Bulmers launches summer campaign

28 May, 2010

Heineken UK is launching a major outdoor campaign for its Bulmers Summer Blend cider.

The national six-sheet poster campaign will appear outside a number of key stockists of the limited edition 56.8cl bottle.

The company said the bright posters reinforced the brand’s seasonal offering.

Brand manager Doug Cook said: “The start of summer is the perfect time to launch the poster campaign. Summer Blend offers a lighter flavour and is perfect for the warm, sunny days that the UK will, hopefully, enjoy over the next few months.”?Bulmers Summer Blend is the first in a series of limited edition flavours.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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