Bulmers launches summer campaign

28 May, 2010

Heineken UK is launching a major outdoor campaign for its Bulmers Summer Blend cider.

The national six-sheet poster campaign will appear outside a number of key stockists of the limited edition 56.8cl bottle.

The company said the bright posters reinforced the brand’s seasonal offering.

Brand manager Doug Cook said: “The start of summer is the perfect time to launch the poster campaign. Summer Blend offers a lighter flavour and is perfect for the warm, sunny days that the UK will, hopefully, enjoy over the next few months.”?Bulmers Summer Blend is the first in a series of limited edition flavours.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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