Fosterís to sponsor Channel 4 comedy

28 May, 2010

Fosterís is to sponsor more than 100 hours of Channel 4ís comedy content from the end of May and a Film 4 comedy film season in June.

The Fosterís sponsorship runs until December and will feature programme idents for the brand across a range of comedy shows, including series seven of Peep Show and 8 Out of 10 Cats.

Mark Given, brands director for Heineken UK, said: ďDespite tough trading conditions and a declining beer market, Fosterís delivered excellent results in 2009.

ďWe have increased marketing investment to build on that performance. A new advertising campaign and the creation of an exciting, through-the-line sponsorship property will differentiate Fosterís from competitor brands.Ē




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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