Courvoiser backs the Daily Show

28 May, 2010

Maxxium UK is embarking on a year-long sponsorship deal with More 4’s the Daily Show to raise the profile of Courvoisier as a mixable spirit.

The sponsorship will include break-bumper ads showing how Courvoisier VS and Courvoisier Exclusif can be used to create cocktails at home.

On air every Monday to Friday, at 8.30pm, current affairs programme the Daily Show is watched by 8.4 million adults every year, according to Maxxium.

Courvoisier is also sponsoring the show on channel4.com/4od.

Marketing manager Janice McIntosh said: “Through sponsorship of the Daily Show we are reaching a large audience of discerning consumers who enjoy sophisticated, quality drinks.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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