Vinnie to promote new Fox’s variants

28 May, 2010

Vinnie the Panda will return to TV screens this summer as part of a multi-million pound marketing campaign from Fox’s.

Vinnie will promote four Fox’s variants: Chunkie Fruit & Nut Extremely Chocolatey Cookies, Melts Viennese, Crunch Creams and Jam ‘N’ Cream Rings in four ads scheduled to run until the end of July.

ast year, the character’s appearances boosted sales by £2 million while the ad was on air, according to a Fox’s spokesman.

The campaign will be highlighted on “various shopper touch points”, including trolleys, car parks and security panels, coupons, store magazines and online to drive trial at point of sale.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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