Walkers Flavour Cup goes on tour

28 May, 2010

Walkers’ Flavour Cup promotion is targeting retailers in a nationwide tour of selected wholesale depots.

During the tour, which runs until July, retailers will be able to sample 15 internationally inspired crisp flavours, which are going “bag-to-bag in the special flavour tournament”.

Special deals and a competition to win stock will run throughout the tournament and experts will advise how to drive sales.

“The Flavour Cup promotion is off to a fantastic start, with sales already exceeding our expectations,” said Jon Kyle, Walkers’ impulse sales director.

The Flavour Cup coincides with Walkers’ celebrity advertising campaign which hit TV screens earlier this month.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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