Bottled water 'a waste of money' – report
Six out of 10 British adults think bottled water is a waste of money, according to a report by You Gov.
The organisation said that the recession, perceived negative ecological effects and potential health risks are all influencing consumer behaviour and contributed to a 10% fall in mineral water sales in 2009.
You Gov said only 27% of adults drink bottled mineral water in an average day, compared with 58% consuming tap water.
Research director James McCoy said: “The mineral water market has experienced exponential growth over the past 10 years but signs are this may be coming to an end.
“Innovations in home filtering and the popularity of Britta-style products may also have contributed to the renewed faith in tap water.”