Bottled water 'a waste of money' – report

28 May, 2010

Six out of 10 British adults think bottled water is a waste of money, according to a report by You Gov.

The organisation said that the recession, perceived negative ecological effects and potential health risks are all influencing consumer behaviour and contributed to a 10% fall in mineral water sales in 2009.

You Gov said only 27% of adults drink bottled mineral water in an average day, compared with 58% consuming tap water.

Research director James McCoy said: “The mineral water market has experienced exponential growth over the past 10 years but signs are this may be coming to an end.

“Innovations in home filtering and the popularity of Britta-style products may also have contributed to the renewed faith in tap water.”




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter