Bottled water 'a waste of money' – report

28 May, 2010

Six out of 10 British adults think bottled water is a waste of money, according to a report by You Gov.

The organisation said that the recession, perceived negative ecological effects and potential health risks are all influencing consumer behaviour and contributed to a 10% fall in mineral water sales in 2009.

You Gov said only 27% of adults drink bottled mineral water in an average day, compared with 58% consuming tap water.

Research director James McCoy said: “The mineral water market has experienced exponential growth over the past 10 years but signs are this may be coming to an end.

“Innovations in home filtering and the popularity of Britta-style products may also have contributed to the renewed faith in tap water.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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