Toorank launches eco-friendly packs

03 June, 2010

Toorank is reducing its carbon footprint by using recyclable pouches for its Petrov Vodka.

The new Eco Refill pack holds 35cl of liquid and has a spout that twists open and can be re-sealed for later use.

It uses up to 90% less packaging waste than glass bottles, according to Christopher Lake, director of UK sales, and its carbon footprint is up to 80% less than that of glass bottles.

Asda will be stocking the green packs from this month.

"We’re all aware how important it is to do our bit to help the environment. In our industry, reducing packaging has to be one of our main aims,” Lake said.

Flexible drinks pouches generate 75% less emissions than the closest alternative, according to the Flexible Packaging Association.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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