Win a trip to Chile

07 June, 2010

Wines of Chile is offering seven retailers the chance to win a trip to the country as part of its inaugural independent wine merchant promotion. Lau

nched to celebrate Chile's 200 years of independence and its national day on 18 September, to be in with a chance of scooping a trip retailers must run a month-long in-store promotion around the country's wines.

A panel of judges will then pick seven winning independents from across the country who will travel to Chile in 2011. The seven winners - and 20 runners up - will also be awarded a £500 cash prize.

Michael Cox, Wines of Chile’s UK director, said: “These are exciting times for Chile and the diversity of style and variety Chilean wines offer, combined with exceptional value for money, is proving to be a God-send for enlightened independent wine retailers. This promotion will help them realise that Chile really is the natural choice."

Independents will be given a range of PoS material to help them run their in-store activity, including posters, corkscrews, carrier bags, bunting and maps.

Retailers must register to take part by 16 July.

For more information, email info@winesofchile.org.uk.




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