Smokehead in Classic Rock deal

10 June, 2010

Smokehead malt has been named the official whisky sponsor of Classic Rock magazine.

The deal involves a new print advertising campaign for the Ian Macleod Distillers brand, featuring a skull overlaid with adjectives describing the whisky's flavour, in the distinctive style of its packaging.

Smokehead will have a big presence in the magazine and on Classic Rock's website, including ads and sponsorship of the letters page.

Smokehead will also be a VIP sponsor of the High Voltage festival in London in July and the Classic Rock Roll of Honour Awards in November.

The sponsorship agreement also includes activity in Classic Rock's sister title Prog Rock.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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