Win a trip to Chile via in-store promo

11 June, 2010

Wines of Chile is offering seven retailers the chance to win a trip to the country as part of its inaugural independent wine merchant promotion.

aunched to celebrate Chile’s 200 years of independence and its national day on September 18, retailers must run a month-long in-store promotion of the country’s wines to be in with a chance of winning the prize.

A panel of judges will then pick seven winning independents from across the country who will travel to Chile in 2011. The seven winners – and 20 runners-up – will also be awarded a £500 cash prize.

Independents will be given a range of POS material to help them run their in-store activity, including posters, corkscrews, carrier bags, bunting and maps.

Retailers must register to take part by July 16. For further details, contact info@winesofchile.org.uk.




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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