M&S adds beer for World Cup

11 June, 2010

Marks & Spencer has introduced four new SKUs to its beer aisle for the World Cup.

The 4% abv Draught French Lager 5-litre keg, from the Brasserie Champigneulle in Lorraine, and a 3.8% abv Draught Leicestershire Bitter 5-litre keg from Everards have been added to the range (both priced £16.99).

It also has two new guest beers for the summer – Adnams’ Southwold Summer Beer and Crouch Vale’s Essex Summer Ale. Both are £1.99 for a 50cl bottle.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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