M&S adds beer for World Cup

11 June, 2010

Marks & Spencer has introduced four new SKUs to its beer aisle for the World Cup.

The 4% abv Draught French Lager 5-litre keg, from the Brasserie Champigneulle in Lorraine, and a 3.8% abv Draught Leicestershire Bitter 5-litre keg from Everards have been added to the range (both priced £16.99).

It also has two new guest beers for the summer – Adnams’ Southwold Summer Beer and Crouch Vale’s Essex Summer Ale. Both are £1.99 for a 50cl bottle.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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